01
Capital Markets & SPACs
NASDAQ CEO and Board Director across five listed entities, including two SPACs from Hall Chadwick. SEC-registered officer with full fiduciary accountability — a profile held by very few Asia-based executives.
Singapore · Asia-Pacific · Global
Enterprise operator.
Venture builder.
Public-markets executive.
Alex Bono is a technology executive and computer engineer with 25+ years building and scaling digital businesses across Asia-Pacific, Europe and the US — at the rare convergence of enterprise leadership, founder-led venture building, and NASDAQ public markets.
Alex Bono
CEO · Founder · Director · Computer Engineer
$207M
NASDAQ SPAC IPO
Hall Chadwick, Nov 2025
5×
NASDAQ Listed
CEO or Board Director
$150M+
Venture Exits
Habbitzz → HKT · Mums Asia → JD.com
25+
Years in Asia
Singapore · HK · Jakarta · Madrid
Biography
A career at the convergence of four disciplines.
Alex's career sits at the convergence of four disciplines rarely found in one executive: computer engineering, enterprise leadership, hands-on venture building, and public-markets stewardship. Trained as an engineer at Universidad Politécnica de Valencia (MSc & BSc), he brings a technical systems mindset to every boardroom and venture.
As Chief Digital Officer of DKSH — a CHF 14B Swiss multinational listed on the SIX Swiss Exchange — he led an 80-person team across 36 Asian markets, defining group-wide strategy in AI, e-commerce and New Retail across four business units.
As a founder, he built and exited two companies: Habbitzz, scaled from zero to a nine-figure valuation in twelve months and acquired by HKT; and Mums Asia, the leading Southeast Asian Mums & Babies e-commerce platform, acquired by JD.com (NASDAQ: JD). Earlier, he was on the founding team of Groupon Iberia, delivering 1,000%+ year-over-year growth across Spain, Italy and Portugal.
Today he serves as CEO of Hall Chadwick Acquisition Corp (NASDAQ: HCACU), which completed a $207M Nasdaq IPO in November 2025 — one of only ~120 SPACs to list globally that year — and as CEO of HCAX, the second SPAC from Hall Chadwick. He also sits as Board Director on Aura Fat Project Acquisition Corp (NASDAQ: AFAR), and previously on Fat Projects Acquisition Corp (NASDAQ: FATP). He is Co-Founder & CEO of ClustAI, an AI cloud infrastructure venture, and Managing Director of Maru Ventures.
Education: International MBA, IE Business School (Dean's Award, Top 10 Global); MSc & BSc Computer Engineering, Universidad Politécnica de Valencia.
Sectors
Where Alex operates.
02
Enterprise Digital Transformation
Chief Digital Officer of DKSH (SIX: DKSH), a CHF 14B Swiss multinational. Defined and executed group-wide AI, e-commerce and New Retail strategy across 36 Asian markets.
03
Venture Building & E-commerce
Founded and scaled two ventures to nine-figure exits: Habbitzz (acquired by HKT) and Mums Asia (acquired by JD.com, NASDAQ: JD). Founding team at Groupon Iberia.
04
AI & Cloud Infrastructure
Co-Founder and CEO of ClustAI — scalable, cost-optimised GPU compute with AI-driven pricing that reduces AI compute costs by up to 40% for enterprise teams.
Selected Positions
Twenty-five years, one through-line.
A non-exhaustive selection of executive, founder, and board appointments across Singapore, Hong Kong, Jakarta, Madrid and beyond.
- 2025 — Present
Chief Executive Officer & Chairman
Hall Chadwick Acquisition Corp
NASDAQ: HCACU · Singapore
- 2025 — Present
Chief Executive Officer
HCAX (Hall Chadwick II)
Second SPAC from Hall Chadwick · Singapore
- 2025 — Present
Board Director
Aura Fat Project Acquisition Corp
NASDAQ: AFAR · Singapore
- 2023 — Present
Co-Founder & Chief Executive Officer
ClustAI
AI Cloud Infrastructure · Singapore
- 2022 — Present
Founder & Managing Director
Maru Ventures
Seed-stage AI & Fintech Syndicate
- 2020 — 2022
Chief Digital Officer
DKSH
SIX: DKSH · CHF 14B · 36 Asian markets
- 2021 — 2024
Board Director
Fat Projects Acquisition Corp
NASDAQ: FATP
- 2017 — 2020
CEO, Habbitzz eCommerce
PCCW / HKT
Sold to HKT · Hong Kong
- 2016 — 2017
Growth Officer & Venture Builder
JD.ID (JD.com Group)
NASDAQ: JD · Jakarta
- 2013 — 2017
Co-Founder, COO & CMO
Mums Asia Holdings
Acquired by JD.com
- 2010 — 2011
Head of eCommerce & VP Sales
Groupon Iberia
Founding team · Madrid
Market Validation
Featured on the Nasdaq tower.
Hall Chadwick Acquisition Corp highlighted on the Nasdaq Times Square tower during the November 2025 listing — a public-market milestone for one of Asia's rare multi-SPAC executives.
Nasdaq Times Square, Nov 2025
Recognition
Notable distinctions.
- ★Dean's Class Distinction Award — IE Business School (Top 10 Global MBA)
- ★Best HK eCommerce Platform 2018
- ★Top 50 HK Leader in Retail
- ★Personally approved by NASDAQ & SEC as registered officer
Engage